Musk to Tesla employees: ‘Our stock will immediately get crushed like a soufflé under a sledgehammer!’ if we don’t control costs

Elon Musk, CEO of Tesla, speaks to media representatives at the Tesla Gigafactory construction site In Grünheide near Berlin, September 3, 2020.

Julian Stähle | picture alliance via Getty Images

Tesla CEO Elon Musk sent an e-mail to employees on Tuesday warning them that they need to control their spending in order to continue squeaking out quarterly profits, even though shares of Tesla are trading at all time highs ahead of the company’s inclusion in the S&P 500.

This year, among other things, Tesla began spending to build a new factory near Austin, Texas, and another near Berlin. The company also embarked on a makeover of its paint facilities, which are part of its U.S. vehicle assembly plant in Fremont, California.

“Investors are giving us a lot of credit for future profitability but if, at any point, they conclude that’s not going to happen, our stock will immediately get crushed like a soufflé under a sledgehammer!” Musk wrote in the email, which was ontained by CNBC.

Electric vehicle news site Electrek previously reported the contents of Musk’s email.

In early 2020, amid sluggish auto sales the world over, Tesla cut some employees’ pay temporarily, slashed contracts with temporary workers and fired an undisclosed number of workers after an annual performance review process. It has since re-hired contractors and restored employee pay.

The Tuesday e-mail echoes previous statements by Musk, but does not specify how Tesla plans to mind its budget.

On the company’s third quarter earnings call, Musk told analysts and shareholders, “We’re trying to spend money at the fastest rate that we can possibly spend it and not waste it.”

But on that same call, Tesla CFO Zachary Kirkhorn said Tesla plans to ramp up its capital expenditures by $2 billion versus its prior stated plans to $2.5 billion in 2021 and 2022. Among other things, he said, the increased spending would enable Tesla to “in-source” things like some of its battery cell manufacturing.

Tesla raised $5 billion in September through an equity raise, but needs to pay down about $1 billion this quarter (Q4 2020) related to converts.

Shares of Tesla were trading above $580 ahead of market’s close on Tuesday.

Here’s the full e-mail from Musk shared with employees, as transcribed by CNBC:

From: Elon Musk

To: Everybody

Subj. Costs are extremely important!

Date: Dec. 1, 2020 [time redacted]

At a time like this, when our stock is reaching new heights, it may seem as though spending carefully is not as important. This is definitely not true!

When looking at our actual profitability, it is very low around 1% for the past year. Investors are giving us a lot of credit for future profitability but if, at any point, they conclude that’s not going to happen, our stock will immediately get crushed like a soufflé under a sledgehammer!

Much more important, in order to make our cars affordable, we have to get smarter about how we spend money. This is a tough Game of Pennies, requiring thousands of good ideas to improve part cost, a factory process , or simplify the design while increasing quality and capabilities. A great idea would be one that saves $5, but the vast majority are $0.50 here or $0.20 there.

In order to make the electric revolution happen, we must make electric cars, stationary batteries and solar affordable to all.

Thanks and great working with you as always,


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